Beginner’s guide to WordPress

wordpressAccording to Wikipedia, WordPress was used by more than 26.4% of the top 10 million websites by April 2016. That’s more than a quarter of the world’s websites, including this one.

You can use it to run a blog or even a whole website, whether or not that website includes a blog.

In WordPress jargon, ‘posts’ go on your blog (one long page with the most recent post at the top), and ‘pages’ are static.

There are thousands of options so you can make your site look and behave exactly as you want. But it’s a target for hackers. If you don’t want to unexpectedly find your site selling Viagra or promoting the Bristol Gerbil Society, it’s wise to do regular updates that add the latest security patches.

There are two flavours of WordPress. Both are free. Yes, free! Confusingly, both have the same name.


20 ways to make your content marketing strategy work harder for you

You’ve probably heard the expression ‘content is king’. It’s never been more true than today, when the Internet is so dependent on content, content, content.

If you write blogs and articles on your own website or blogsite, or as a guest author, you are doing what’s called ‘content marketing’. Here are 20 ideas to make your content marketing work harder for you. In no particular order:

  1. Identify the keywords you want to be found for, e.g. using Google’s keyword tool
  2. Join Ezine Articles and apply for Diamond status as soon as you’re entitled to
  3. Use your desired keywords in the article heading, summary, body copy, sub-headings and resource box (the article is your ‘give’ the resource box is your ‘take’)
  4. Write compelling titles e.g. inspired by Cosmo Online (!) but adapted to your own topic area/s
  5. Share links to your articles all over your social media platforms, and get your friends/fans/followers to share them too (the more views your articles get, the higher they are ranked)


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