We’re a handpicked team of journalists-turned-copywriters, who all specialise in simple, clear copywriting.
We write English language copy for clients worldwide. Our clients are mostly SMEs and corporates based in the UK, but we also work for clients across Europe and the world.
Looking for a copywriter? Let’s talk.
JACKIE: PROFESSIONAL SERVICES COPYWRITER
Writing Without Waffle is headed by copywriter, Jackie Barrie. Jackie specialises in copywriting for recruiters, solicitors, financial advisers, coaches and consultants.
A rock chick at heart, she regularly struts her funky stuff on the dancefloor.
LUCY: PROPERTY & INTERIORS COPYWRITER
Lucy writes about property and interiors for our clients in the UK and overseas. She lives and breathes the topic, having recently completed a major renovation project of her own.
In her spare time she loves reading, playing tennis and drinking wine with friends.
EMMA: DIGITAL MARKETING COPYWRITER
Emma is great at copywriting for traditional PR as well as digital marketing, that is, writing compelling web content, blog posts and social media updates.
She has a dog called Luna, loves live music, and is often found at the front of rock/metal gigs.
OLIVIA: FOOD & TRAVEL COPYWRITER
Olivia has in-depth experience of copywriting for food and travel clients, both large and small. She’s also adept at keyword research and SEO copywriting.
A keen cook and avid restaurant tester, regular local walks in Richmond Park help to keep the waistline in check.
ALEX W: B2B COPYWRITER
Alex loves doing research and writing copy, especially for business websites and blogs.
He also likes going to the gym, playing tennis and golf, and watching football and cricket. He’s an avid reader of fiction and travel writing, and a bit of a film and documentary buff.
KAY: RETAIL & MEDICAL COPYWRITER
Kay really understands how to sell. She writes amazing product descriptions, especially for luxury high-end brands. She also has specialist expertise in the medical sector.
In her spare time she’s into kitesurfing, flying trapeze, taekwondo and spending time with family.
ALEX G: STARTUPS & CHARITY COPYWRITER
Alex G loves finding out about people, and knows all the right questions to ask to uncover your core messages.
She’s always trying out new dishes (which doesn’t help to KonMari her collection of recipe books). In her head, she’s a good runner. In reality, she just does her best.
Copywriting for startups
DEBBI: CHARITY & EDUCATION COPYWRITER
Debbi writes about health, fitness and lifestyle, especially for charities and universities. She specialises in case studies and reports, and is a whizz at proofreading and editing.
She loves running, going to the gym, and cheering her kids on at the side of a rugby pitch.
Copywriting for charity | Copywriting for education
SARA: GENERALIST COPYWRITER & EDITOR
As a generalist, Sara can write about almost anything. She is also great at editing copy to make it more succinct.
She loves swimming, walking in the woods, animals (especially dogs), art, reading about quantum physics… and is so competitive that she tries to stand on one leg for longer than anyone else in her yoga class.
NATALIE: FINTECH & HERITAGE COPYWRITER
Natalie specialises in writing about finance & technology, history & heritage. She also does rigorous research and fact-checking for web copy and PR.
Having grown up in Austria, she loves skiing, walking (oh, and she can translate German copy into fluent English).
Copywriting for fintech | Copywriting for heritage
OLI: GHOSTWRITER & COPYWRITER
Oli specialises in technical and long-form copywriting, and has the skill to ghostwrite your business book, thought leadership articles and white papers.
He is training as an amateur boxer, loves crafts such as pottery, cooks “all the time”, and speaks four languages.
Ghostwriting | Technical copywriting
Looking for a copywriter? Let’s talk.