We’re a handpicked team of journalists-turned-copywriters, who all specialise in simple, clear copywriting.
We write English language copy for clients worldwide. Our clients are mostly SMEs and corporates based in the UK, but we also work for clients across Europe and the world.
Looking for a copywriter? Let’s talk.
JACKIE: PROFESSIONAL SERVICES COPYWRITER
Writing Without Waffle is headed by copywriter, Jackie Barrie. Jackie specialises in copywriting for recruiters, solicitors, financial advisers, coaches and consultants. She also trains and mentors copywriters, and has published a book, Copywriting Q&A, to answer their most common questions.
A rock chick at heart, Jackie regularly struts her funky stuff on the dancefloor.
KAY: RETAIL COPYWRITER
Kay is brilliant at research and really understands how to sell. She writes amazing product descriptions, especially for luxury high-end brands. She also has specialist expertise in the medical sector.
In her spare time she’s into kitesurfing, flying trapeze, taekwondo and spending time with family.
ALEX G: START-UPS COPYWRITER
Alex G loves finding out about people, and knows all the right questions to ask to uncover your core messages.
She’s always trying out new dishes (which doesn’t help to KonMari her collection of recipe books). In her head, she’s a good runner. In reality, she just does her best.
JULIE: WELLBEING COPYWRITER
Julie specialises in wellbeing and has a particular interest in mental health and psychology. She is experienced in social media and content writing. She’s fascinated by what makes people tick and how that motivates them to take action.
She enjoys time with family, friends and her rescue dog. She also jogs (slowly) to offset her love of crisps.
SALLY: HOME & INTERIORS COPYWRITER
Sally has a wealth of experience of copywriting for homes and interior clients. She is a skilled editor, writing concise and engaging content for websites, blog posts and social media updates.
She enjoys spending time with family and friends and taking her Westie, Alfie, for walks. You’ll find her working out at the local Ballet Barre and dance class to keep her on her toes.
ELSPETH: COPYWRITER FOR CHARITY & CAUSES
Elspeth loves charities and good causes that are making a difference in the world. She also has a particular interest in healthcare and STEM.
When not copywriting, Elspeth has her hands full with a young daughter and squeezes in some yoga and reading.
MARY: COPYWRITER FOR CARE, SOCIAL CARE & ALTERNATIVE MEDICINE
For the care and social care training sector, Mary interviews and writes press releases, newsletters, blogs, articles, case histories, feature pieces, advertorials and marketing emails. She also writes articles for the alternative medicine sector, and co-authored foundation training in veterinary homoeopathy for vets in South Africa.
She has a big interest in wildlife, especially gulls, caring for and playing with her two parrots, all things horse (she’s ridden since she was 7 years old), walking miles in the Cornish countryside, singing (sacred and contemporary music), cooking, and gardening – not all at the same time.
VINCE: B2B COPYWRITER
Vince is a B2B copywriter with 20 years’ experience. He’s written for over 100 clients across technology, finance investment, and business services worldwide, including many big names you’d recognise. He specialises in research, interviewing high-level Subject Matter Experts (SMEs) and making long and technical copy understandable to ordinary readers.
A lover of story-telling, Vince also writes short fiction, documents the world from behind a camera, and volunteers in men’s personal development.
SARAH: AUTOMOTIVE & TRANSPORT COPYWRITER / EVENTS COPYWRITER
Sarah specialises in writing about automotive, transport and motoring topics, but can cover any sector. She has a particular talent for promoting online and offline events, and creating compelling case studies. A skilled interviewer with more than 15 years’ experience, Sarah puts people at ease and will tell their stories in the best way possible.
Away from work, her priority is making family memories – whether a special holiday, new activity, or chasing after her daughter at soft play.
TINA: GENERALIST COPYWRITER
Tina has been freelancing since 2000 having started out on B2B magazines in the early ’90s. She’s written about health, travel, food & drink, personal finance, business, and may other subjects for clients in the public and private sectors.
Outside work, she enjoys reading, writing, music (listening, and sometimes attempting to play), travelling, cinema, the Arts, cooking, hiking, dogs and horses, good food and wine.
Looking for a copywriter? Let’s talk.
Our preferred associates
Jon: BRANDING, GRAPHIC DESIGN & WEBSITES
Jon’s background is in psychology and design, especially information design. We like working with him and his team because their designs are as effective as our copy is clear. In particular, he understands how people navigate the online and built environments, and helps users get where they want to go – fast.
He plays golf in his spare time, and is trying to set a PB on his Peleton bike.
BARBARA: BRANDING, GRAPHIC DESIGN & WEBSITES
Barbara has been a graphic designer for more years than she cares to admit! She used to work at marketing agencies specialising in pharmaceuticals and healthcare, and now designs online and offline material for a wide range of clients.
Her guilty pleasure is singing in public, as a member of Rock Choir. More subdued hobbies include walking, keeping fit, and gardening. She’s also a volunteer at Gatton Park, Redhill, where she helps out at Open Days and children’s activities.
DAVID: SLIDE DESIGN
David is brilliant at data visualisation and produces slide decks that will wow your audience and ensure your message hits home. He also teaches people how to improve their own presentations.
When he’s not in front of a computer or audience, you can often find him spinning along slowly on his bike or out taking photos of people and places.
Looking for a graphic designer, web designer or slide designer? Let’s talk.
LORRAINE: EXECUTIVE ASSISTANT
Lorraine is Jackie’s virtual EA. She helps with client liaison (so you might receive emails from her address, especially for things like quotes and invoices). She also helps share client articles on social media and with other admin tasks. With a background as a legal secretary, she’s exceptionally detail-conscious and accurate.
Outside work, you’ll often find Lorraine doing classes at the gym, and she loves to boogie on the dance-floor.