‘Masterminding’ is like having an unpaid board of directors willing to provide business advice in return for you supporting them. As you may know, I spent some considerable time as a member and organiser of various networking groups while I was growing my business. When I first started, there were Read more…
Read the guest blog post I wrote for ‘Like it Pages’
Client: “We regularly post images and video as you recommend, and have accumulated some ‘likes’, but how can we make our Facebook page work harder for us?” Me: “It seems you are posting great updates but you are missing the chance to include a call to action.” Client: “What do Read more…
QR code stands for Quick Response code. They are the ugly little squares you’ve probably seen appearing all over the place. You scan it with your smartphone (you need to download a QR code reader app first – free) and it takes you direct to a web page without you Read more…
Marketing is *every* aspect of the customer experience.
Rightly or wrongly, your clients judge you on every aspect of your personal brand. That includes the job you do for them but also how you handle their phone calls, the ease of dealing with you, the look of your invoice, your personal appearance, and even which company car you choose.
At one time, I had a lovely little Mazda MX5. It was such fun to drive, and filled my heart with joy every time I got near it. But other drivers loved to cut me up at junctions and race me at traffic lights, and I was aware that it was a bit too flashy for my clients. They thought: “Hmph, if she can afford to drive a sportscar like that, perhaps she charges too much money.” One or two of them said something like: “It’s obvious where my money goes”.
For a short while, I was driving a borrowed beaten-up VW Fox. I hated it. I worried (more…)
In a year when the Pope shockingly resigned, this little-known chapter from the Bible was discovered in the Vatican. Moses came down from the mountain with a third stone tablet. Engraved on the tablet were 10 commandments about copywriting. Here are those commandments: 1. Thou shalt not make mitsakes Thou Read more…
Last week, I took my car for a service at WJ King in Bromley. As always, the staff on the phone and in person treated me exceptionally well. But what really amazed me was this experience: When I dropped off the car “There’s been a product recall on your car.” Read more…
In April, my business will be 13 years old. Happy birthday to me! Here are 6 key lessons I’ve learned over the years that might benefit you. 1. Offer a product or service that people actually want. Don’t spread out your wares on a table (metaphorically speaking) and hope someone Read more…
Headlines account for up to 90% of the success of any advertising campaign. They are essential to get your emails opened, and your tweets clicked. Learning to write good headlines is one of the main secrets of successful copywriting. So, which headlines work best, and which are a total disaster? Read more…