I’m loving the new MFI ads, with couples and families arguing in room sets while the camera pans back to show them in the store with a surprised shop assistant looking on. Brilliant! A great way to show that people buy lifestyle, not product. Mind you, I’m still not sure Read more…
I was walking home the other day, and saw some young children coming the other way. The girl said to the boy: “I’m going to race you, 118”, and struck a ‘ready steady go’ pose. He replied: “I’ll beat you, 118” and thrust his small fist in the air. She Read more…
We’re living in an age of change, riding the ‘green’ bandwagon, ever-conscious of environmental issues. But some of it is a bit controversial, new and frightening. So I was surprised that E-ON offshore wind farms shot an ad with so much wind that it blows litter up the street, skirts Read more…
(You might have noticed) I think you can learn so much from them about what to do (and what not to do) in your own marketing. You might also have noticed that many car ads feature someone cruising down a winding highway, with glorious views, fantastic driving conditions and no Read more…
Let’s call him Andy (because that’s his name). Andy likes to rant at the TV – he watches news, political shows, anything down and depressing, and shouts at the screen when he sees or hears something he disagrees with. Which happens a lot. So it’s quite unusual for him to Read more…
I HATE the Michelin Man! He’s called Bibendum, and is made of tyres. I used to have nightmares about him when I was a kid, looming in front of me then receding into the distance. Is it just me? Hmm, probably.
I asked for a Marathon bar at the gym last night (I know, I know, what’s the point of a workout if you follow it with chocolate?!). The girl replied: “Do you mean Snickers?” She was right. I knew the name had changed but forgot what it had changed to! Read more…
There’s a car ad currently using the line: “When was the last time…you just went for a drive?” A nice thought. But I can’t help wondering whether it’s wise these days, to encourage unnecessary journeys. What about the carbon footprint? Perhaps they’ve missed the boat with this one.
In my opinion, there are certain things a man should never see a woman do (in order to keep the romance alive). 1. Using the toilet. 2. Wearing pop socks. 3. Doing any kind of depilation – whether plucking, shaving, creaming or waxing. So I’m not sure about the new Veet Read more…
About 3 years ago, Hoover offered 2 free flights in return for spending £100 on one of their products. They had no idea how many people would take up the offer, and it ended up costing them £48m. Read the BBC story 2 years ago, the Daily Express offered a Read more…