Writing Without Waffle
The ad everyone’s talking about this Christmas
Well done, West Jet. If I’m ever in Canada, I’ll fly with you.
Writing Without Waffle
Bottoms Up!
Top-down communication is when the company talks to the people. “HELLOOO. We are the company. We sell this, this and this. We want you to buy some. Here’s our phone number. BUY SOMETHING NOOOW!!!” Bottom-up communication is when the people talk to the company. “Hello, company. I’d like to buy Read more…
Writing Without Waffle
If you do one thing on LinkedIn, do this.
LinkedIn allows you to write a two-line “professional headline” at the top of your profile. By default, it will show your latest job title and company name. What a missed opportunity! People can scroll down and see that information if they want it.
- As with all marketing, LinkedIn marketing is about objectives. In order to decide how best to use it, you have to know why you are using it and what you are hoping to achieve.
- As with all marketing, some people won’t read any more than the headline.
- As with all marketing, the headline can account for up to 90% of success.
Writing Without Waffle
Mmm, chocolate
Let’s talk about anthropomorphism. Great word. It means attributing things with human characteristics. It’s also an increasingly common copywriting technique. Exhibit A. These chocolate bars are packaged with the friendly message: “Hello, I’m [Name], Nice to sweet you, Is it me you’re looking for”. This is an effective way of Read more…