If you’ve been reading my newsletters [or this blog] for any length of time, you’ll know that one of the ways to move up search engine rankings is to have inbound links to your website from other, relevant, highly ranked sites. You will also know that 21st century marketing is Read more…
the shampoo ad where the water delivery man plays with the salon client’s hair? Instead of punching him on the nose when she realises he’s not her hairdresser, she smiles at him. He’s just touched her without permission! Anyone else think that’s a dangerous message to send?
Asos.com are the new sponsors of America’s Top Model. Each segment of the show is preceded and followed by talking cats (always one of my favourite things!). One of them, a fluffy sealpoint persian, is licking its furry undercarriage as another cat asks: “What if we had a bikini shoot Read more…
I saw a poster advertising the new four-door Audi that “looks like a coupé”. It shows a white car against a snowy background with four sets of footprints leading away from the four doors in an X pattern. What it doesn’t show is any tyre tracks. The image tells a Read more…
but Paw Ridge porridge? I know they’re trying to appeal to kids, but I think I’ll stick with my Ready Brek, thank you very much.
Over 100,000 vintage ads to explore, for your delectation and delight.
An employee posted a ‘Disgusting Domino’s People’ video on YouTube. It took Domino’s 2 days to respond via social media, by which time 1m people had seen it and customer perception of quality went from + to – in days according to YouGov research. The company had to act. The Read more…
Bad news: My trusty old printer broke downGood news: My friendly local IT guy thought he could repair itBad news: The part it needed was no longer available so it had to go to printer heaven (the tip > landfill)Good news: New printers are cheap and I found one easily Read more…
In the Uncle Ben’s Express rice ad, the wife tells the husband to tell the rice he knows it doesn’t have any additives, otherwise the microwave door won’t open. Then she tells him to talk to the dishwasher. I’m telling you, express rice might be a good idea, but the Read more…
[youtube http://www.youtube.com/watch?v=3DtaufOseNs&hl=en_US&fs=1&] Innocent Drinks, often held up as a pinnacle of marketing excellence, have launched a new ad campaign fronted by a bunny*. Through the power of visualisation, the rabbit materialises an Innocent smoothie in order to get its two-a-day and become healthier. Cannily, they’ve also launched a funny Q&A Read more…