It’s harder to write something short than something long.
So this blog post looks at how to write your Twitter biography, which is only 160 characters (equivalent to a tweet of 140 characters plus 20-character username).
It’s relatively easy for a business-owner to write about their business. After all, you are immersed in it for eight or ten (or twenty) hours every working day. The trouble is, you need to write your bio in language that will represent your unique brand identity AND appeal to your target audience AND stand out from your competition AND maybe include a call to action.
Here are some tips to help give your bio more impact…