“Traipse” as used in the Argos TV ad. Definition: To tramp or trudge wearily / A tedious journey on foot * Most consumer groups advise you to shop around to find a good deal. Some people (not me) actually enjoy the experience of ‘going shopping’. Contrariwise, the Argos message (as Read more…
Driving to Clapham yesterday, I heard a Visa ad on the radio that included the line: “Take her up the allotment”. Bet the copywriter had a laugh when the client approved that script! (I was going to say ‘when that one slipped through’ but I thought it might be a Read more…
we’re watching screens on our screens (see previous post)! Ford Fiesta The car is supposed to be targeting women. I’m a woman!* But I didn’t even notice the car was pink. Maybe it’s because the ad, to me, appears to be targeting men. You know, screens, technology, all that gadgety Read more…
I went up to London recently. Travelled on the tube. Couldn’t help noticing that some of the promotional posters that used to line the escalators have been replaced by screens showing moving adverts. I know why they’ve done it. It’s because the eye can’t help but be drawn to something Read more…
What if modern advertisers were briefed to create a stop sign? Watch the video.
…is when customers get it tattooed on their skin! I can understand why it works for Harley Davidson. I get that it could be slighty ironic for Lacoste. But I’m bewildered why anyone would want a tattoo of Dr Pepper! P.S. The Apple tattoo collection. Ouch.
…looking at an advert. Is the main logo at the top? No, it is not. It’s in the bottom right hand corner, so it’s the last thing you see. (No-one cares who you are until they know what you can do for them.) So what’s at the top? A dramatic Read more…
Coca Cola packaging got a bit cluttered. So they’ve simplified it. And isn’t it lovely! Read more about the Coke redesign
I like to think my buying choices are not affected by adverts. But of course they are. For instance, for the past few years I’ve been buying my car insurance via confused.com. When I first saw their TV ads I thought “Brilliant! They’ve solved the problem of spending hours on Read more…