Writing Without Waffle
4 words NOT to write on your website
“Welcome to my website. Please wipe your feet – there’s a mat over there, by the front door. Now, do come in, but please take off your shoes because it’s a pale-coloured carpet and you might have been walking in something nasty.” Q. What is wrong with that paragraph? A. Read more…
Writing Without Waffle
Copywriting tips, tricks and techniques
Here are 23 copywriting tips, tricks and techniques that you may find useful, in no particular order: 1. Start at the end Readers don’t want to know the background before you describe the current situation. So write in reverse chronological order. • NO We were founded in 1905, then we Read more…
Writing Without Waffle
8 ways to use #Hashtags on Twitter
On the social media training courses I run, it seems Twitter newbies find that hashtags are the hardest aspect to get their heads around. So here are some ideas about how to use hashtags in your Twitter marketing. Introducing hashtags (via books & blogs) Imagine an index in a book. Read more…
Writing Without Waffle
Minor niggles; major rant
Every company is in the business of communicating, but many seem unable to do it effectively. Here are a few consumer frustrations that could be avoided with some simple common sense. You need an Oyster card for cheaper travel by bus, tube, tram or train in London. The card is Read more…
Writing Without Waffle
My good deed for the day
On Saturday, I attended the London region meeting of the Professional Speakers Association, which is held in the lovely Art Deco RIBA building near Regent’s Park. As I sat and waited in the foyer for my guest to arrive, I watched one attendee after another walk in and ask the Read more…
Good, bad and ugly ads
OK, I confess. I’m a Trekkie/Trekker.
http://www.youtube.com/watch?v=WPkByAkAdZs So, for me, this is the best ad the world has ever boldly seen.