There’s no such thing as bad publicity

I’m often telling my clients that ‘bottom-up’ testimonials sell you far better than ‘top down’ marketing-speak*. And that customer reviews are becoming increasingly important as sales tools e.g. Amazon and Tripadvisor. But what do you do if you get a bad review? <a href="http://www.newsshopper.co.uk/yoursay/letters/4060833.PubSpy_challenged_to_a_duel_as_boozer_responds/“>Pub owner challenges mystery reviewer to a Read more…