I believe websites have two audiences: People who’ve already heard of you (let’s call them friends), and people who haven’t (strangers). Each group requires a different marketing approach. And each group wants something different from your website. Attracting friends If you’re an expert, you are likely to get most business from Read more…
Highlights of my recent presentation to Asia Speakers (APSS) including: Paper-tearing exercise, 4-step copywriting formula, 10 mistakes speakers make on their websites, 2 x case studies, Q&A.
I found this list of olde words while I was uhtceare. Maybe we should resurrect some of them? 1. Owl jacket A jacket left on the back of a chair at work, so it looks as though you are in the office working, rather than skiving. 2. Flype Old English Read more…