September 2013

I like to think I’m not taken in by marketing tricks. But I couldn’t resist buying this bottle of Shiraz, simply because of the lovely label. I chose it as a gift, so I only hope it tastes as good as it looks. For more about the importance of packaging, Read more…

Your business card is a miniature representation of you and your brand. As well as including your logo, name, house fonts and colours, it has quite a tough job to do for a small piece of paper.

1. Remember what your business card is for. Usually, you hand it to someone when you meet them, hoping they will contact you in future. So, the objective is to encourage someone to remember you and make it easy for them to get in touch. The other objective might be to drive traffic to your website where they can find out more.
2. If YOU are what you sell, then it’s wise to include a photo of yourself. If someone comes away from the meeting with a handful of cards, it helps them to remember who you are.
3. Given that you want people to contact you, make sure your contact details are easy to read. This means good colour contrast, good choice of font, and good point size. (more…)