1. A photon checks into a hotel and the porter asks him if he has any luggage. The photon replies: “No, I’m travelling light.” 2. “Is it solipsistic in here, or is it just me?” 3. What does a dyslexic, agnostic, insomniac spend most of his time doing? Staying up all night wondering Read more…
I’m happily staring at my shiny new iMac. The process of buying and setting it up was a dream. It was delivered in a structured box printed with a beautiful image of the computer that was inside. On opening the box, you find the keyboard and mouse packed neatly in another clean, white package, and a folded white card containing simple instructions which start with a friendly ‘hello’. You simply plug in the machine, wake it up and it works.
The whole experience was a pleasure.
I also bought a new printer. For a start, it wasn’t the colour it looked in the photos. The instruction manual comprises 44 pages of what looks like grey toilet paper with text that could have been translated into English via German and Japanese. It’s virtually incomprehensible. For example, it tells you to load paper into drawer 1 but none of the diagrams nor explanations show which drawer is number 1.
Read the guest post I wrote for 1230 Business School.
For years I’ve been banging on about how what other people say about you is more convincing than anything you say yourself. Even the car brands are now taking this on board, with the Kia ad focusing on reviews… http://www.youtube.com/watch?v=lFURlO9bCtM Ford’s new ad even includes a song about them! All Read more…