I do hope the new Sheila’s Wheels ads are successful for them. To me, they come under the ‘kitsch’ category – so bad, they’re good! What’s more, they’ve recently s-t-r-e-t-c-h-e-d that long pink car to include real women, in pink spangly dresses, singing along with that catchy song. I approve. Read more…
As a Christmas gift, Threshers (the off-licence chain) emailed a 40% off voucher to a selection of their suppliers. Seems like a good idea. But of course the recipients forwarded the discount details to all their friends. Threshers website crashed with all the visitors trying to access the offer (they Read more…
Car ads could be the most expensive of all to make! Take the new Citroen ad with the cars leaping through the ocean driven by dolphins, to the tune ‘Somewhere beyond the sea’. I’m sorry, but I just don’t get it.
I rather like the new Shreddies ads, with the factory full of old ladies knitting each little square. It’s unique to the product, it’s humorous, it sells, and it celebrates old folk. How many other ads knit that many layers together?
The model in the new ad for L’Oreal hair dye starts by saying: “In MY home, I love the light. I also love it in my hair.” She should be saying: “In my HOME I love the light. I also love it in my hair.” Why should the writer be Read more…
I really like the fact that the Nationwide is a building society, not a bank. I like them leading the campaign for free ATMs (in the UK and abroad). And I like their ‘mutual’ status. But I don’t like them taking longer to clear cheques than banks do. I don’t Read more…
I’ve written below about Café Switch sponsoring the Loose Women lunchtime chat show. That’s now changed to a shoe brand. Inspired! Although I hate shoes (my feet are too wide to wear most of the lovely styles on offer), I do like looking at them. And the shoes they show Read more…
Here’s one. Enjoy! With thanks to fellow copywriter, Suze St Maur.
I can just about live with the Evian slogan ‘Live Young’. Said in a French accent it almost rhymes with the brand name. And it does make some kind of sense i.e. water is good for you. And Evian is ‘naive’ backwards. But I just can’t stand those naked synchronised Read more…
A business group has taken a full-page ad on the back cover of my local glossy magazine. Could be a good idea. They provide office space, and the visual shows 5 images of a seed sprouting to a seedling, with the headline: ‘Want room to grow? Maybe we can help.’ Read more…