[youtube http://www.youtube.com/watch?v=tCB_xiMoA7I&hl=en_US&fs=1&] Have you seen or heard the ads for Crabbie’s alcoholic ginger beer? They are no doubt inspired by Enid Blyton’s Famous Five books that always seemed to feature ‘lashings’ of the stuff, but with an adult twist. The scripts contain all sorts of delicious innuendo – I heard Read more…
People search the Internet for two main things: entertainment and information. And if you’re selling online, you want to be found. But how? One useful resource is Wordtracker. Simply type in a keyword or phrase relating to your business and click the Search button. You will see related questions and Read more…
Ladies and Gentleman, I have clear evidence that our education system is failing us. As exhibit A, I present to you the caption on the current Clean & Clear TV ad. It’s about the ‘inprovement’ the product allegedly makes to your skin. What’s more, the voiceover pronounces the word as Read more…
[youtube http://www.youtube.com/watch?v=ZU375bFUHHg&hl=en_US&fs=1&]
I was reading the instruction manual for my new car (a delicious red Mazda MX-5, since you ask). I’ve simplified this example, but it is patently written from the manufacturer’s point of view: “The switch is wired to the thingy. When the switch is in the top position, it does Read more…
why the service at Boots has been so good lately (as mentioned in an earlier blog post). I went in today to pick up a prescription, and along with my receipt I was given a unique reference number so I could enter an online customer service survey with the chance Read more…
Their latest ad shows a weepy bride being cheered up by reading about rape. Really?
http://youtu.be/Nb0fLYdPEPM Here it is, in the Government’s new Change4life campaign, with adorable animation by Aardman. The ‘adult’ ad ends with the line: ‘Start to see the end of your middle’. Brilliant!