BALLS!

James Dyson is an inspired inventor! The Dyson Ball vacuum cleaner goes round corners more easily. He’s identified a problem. Identified a solution. And markets it with himself as ‘frontman’. For personality-led businesses, this can be an effective approach. It works for Dyson. It works for me. Maybe it would Read more…

Baby talk

Babies are one of the images that most people find appealing. As are kittens and puppies. So Cow & Gate have laughing babies in their ads. No problem there. But the captions read, for example: ‘Do I look like I need more vitamins and iron?’ Wrong wrong wrong. It should Read more…

AAAA

I think it was columnist Keith Waterhouse who instigated the Association of the Abolition of the Aberrant Apostrophe. They are needed in Beckenham, where an awning has appeared: Oh people, signwriters and awning-makers, PLEASE get it right!!!

Defining your USP

I drove through a town called Blackheath recently. Not the one in London. This one is the highest point in the Blue Mountains, Sydney. Outside the town is a sign, proudly declaiming it ‘Rhododendron Town’. When in New Zealand, I passed through Auckland: ‘The City of Sails’, Christchurch: ‘Garden City’, Read more…