You don’t have to get all your keywords into the home page repeatedly. You can optimise the home page for one (or two) keywords/phrases, and optimise other pages for other keywords. Keywords can be in headings, sub-headings, picture captions and links as well as in body copy. Part of the Read more…
Elaborate adjectives can add a certain something to dull scripts. But there are two new ‘flavours’ in the Herbal Essences range that I just can’t take seriously: ‘Playful pink coral flower’ and ‘Wicked white nectarine’. What poppycock. They say it’s ‘Uplifting hair that defies Gravity’. I say it’s Adjectives that Read more…
Clever Kit-Kat have released an ad with Santa putting his feet up and saying: “Well, that’s it for another year.” A perfect fit with their slogan: “Have a break. Have a Kit-Kat.” Have you got a topical theme you can use?
I posted on Twitter about some of my favourite e-cards, and Stella Artois responded to ask if I’d post about theirs. After I got over my amazement, I checked out their link. My answer is no. Sorry, Stella! It’s much too complicated! First you have to enter your birthdate to Read more…
From 1230Jackie on Twitter Tweet 11.5 hrs gridlocked in Tesco Orpington car park+3 hrs on road home for 30 mins normal journey – toooo much, hope better for others 2day Tweet 2Tesco staff rushed round with choccies for everyone – that was a plus!!
[youtube http://www.youtube.com/watch?v=s_suyZb5mDk&hl=en_US&fs=1&] Watch the programme on ITV Player. It’s certainly epic, but should it be the winner? The adverts which featured in the programme (in alphabetical order): 1. Barclaycard: Waterslide 2. Budweiser: True / Wassup 3. Cadburys: Drumming Gorilla 4. Cadburys: Eyebrows 5. Carlsberg: Old Lions 6. Citroen C4: Transformer Read more…
Countdown of the 20 greatest commercials of the past ten years, from talking meerkats to the drumming gorilla. ITV1, tonight at 8pm. Wonder who chooses them? Let’s watch it and see if we agree with their number one.