Writing Without Waffle
How a call to action saves lives
photo credit: Landa, Jean, Alison, Laura, the matatu and a plane landing via photopin (license)
In Kenya, you take your life in your hands when you travel between towns in a matatu – a small bus or minivan. They are notoriously driven fast and furiously, contributing to one of the highest road death rates in the world.
The Kenyan government tried a number of expensive options, including:
- lowering speed limits
- repairing damaged roads
- encouraging the use of seat belts
- installing speed bumps
- cracking down on drunk-driving
Then two economists came up with an ingenious solution.