Have a strong story to tell Research the publication or media outlet to match their style Make it relevant to their readers or don’t send it at all Keep it simple, just three or four paragraphs of three or four sentences each, with a logical flow and no jargon Present Read more…
I love this ad by Carlton Draught. And here’s the ‘big ad’ from a few years ago. I loved that too. Shame I don’t drink beer, otherwise I’d go out and buy some, right now!
It is possible to sync your Twitter, Facebook and LinkedIn accounts, so when you post a status update in one platform, it is automatically repeated on the others. It’s a problem because the audiences are different in each place. It’s also a problem when you are connected with the same Read more…
I was at a gig the other night (oh yes, I’m still a rock chick at heart!), and noticed the number of people holding up their mobile phones and digital cameras to record their favourite bits of the performance. It took me back to the days when cameras were banned Read more…
I had a meeting with a prospective new client the other day, a chartered valuation surveyor who wants to work with solicitors. The surveyor told me she had asked one solicitor: “Who do you give your business to?” The solicitor replied, honestly: “The last person I spoke to.” The surveyor Read more…
[youtube http://www.youtube.com/watch?v=7pr93O8kGyg&hl=en_GB&fs=1] As a scuba diver, I love this ad! I find it slightly odd that a chocolate company is encouraging people to get sporty in the run-up to the 2012 Olympic and Paralympic Games, but why not?
The trend for ‘bottom-up’ advertising continues (that is, where customers are involved almost as much as advertisers). There was the T Mobile’s ‘great night in’. Until recently, you could pose as Mr Latte. And now, you can ‘ungrow up’ as the Milky Bar Kid (all you need is a webcam Read more…
I drove past a sign yesterday, ‘Passion 4 Properties’. I regularly walk past a bakery window that reads: ‘Passionate about bread and sandwiches’. (I mean, really?) I just Googled: “We have a passion for” and it offered me: – swimming– pets– making people more productive– food science– all things food– Read more…