Sync or swim?

It is possible to sync your Twitter, Facebook and LinkedIn accounts, so when you post a status update in one platform, it is automatically repeated on the others. It’s a problem because the audiences are different in each place. It’s also a problem when you are connected with the same Read more…

Be in an ad

The trend for ‘bottom-up’ advertising continues (that is, where customers are involved almost as much as advertisers). There was the T Mobile’s ‘great night in’. Until recently, you could pose as Mr Latte. And now, you can ‘ungrow up’ as the Milky Bar Kid (all you need is a webcam Read more…

Save it 4 the bedroom

I drove past a sign yesterday, ‘Passion 4 Properties’. I regularly walk past a bakery window that reads: ‘Passionate about bread and sandwiches’. (I mean, really?) I just Googled: “We have a passion for” and it offered me: – swimming– pets– making people more productive– food science– all things food– Read more…