In my dream last night, I was in a restaurant, redesigning it in my head to include a water dispenser. There’s rarely enough water to drink in restaurants, don’t you agree? Anyway, Fred Sirieix came up to me and said: “Good copywriting, huh?” I said: “Yes, there’s nothing I don’t Read more…
As you may know, I’m a speaker/trainer as well as a copywriter. Last month marked 19 years since I first visited a PSA region. The meeting was in Leatherhead. Reg Athwal was the RP, Nigel Risner and Lesley Everett were speaking (I wonder what happened to them?!) I realised I Read more…
View this post on Instagram A post shared by The Comics Lounge Comedy Club (@thecomicslounge) With thanks to Lee Jackson for sharing this on Facebook.
There’s more than one way to write anything. As a copywriter, one of the most useful things I learned from Shelle Rose Charvet’s book, Words that Change Minds, is the concept of ‘towards’ and ‘away from’ motivations, and the language that’s associated with them. It seems some people are primarily Read more…
As you know, I’m a professional wordsmith. I take words and wrangle them into submission. I’m also an improviser. In coming months, I’m spending five days doing musical improv in Brighton, and four days doing an improv retreat in leamington Spa. I’m also performing a 10-minute improv set in Solihull, Read more…
Last month, I was flattered to be approached by an editor at the Guardian to write a “lighthearted, fun piece about how to use language in different contexts to get noticed and get the result you want”. Unfortunately, the request got caught in my spam trap, and I didn’t notice Read more…
I wouldn’t usually write about me, me, me. But this month is my 40-year anniversary of being a professional copywriter, and I was asked to share what’s changed since I started. I always knew I wanted to be a writer. My first memory is aged 4 when my Mum told Read more…