Guest post
The basics of good copy
Read the guest post I wrote to celebrate the 10th anniversary of ‘…And Death Came Third’ by Andy Lopata and Peter Roper. Save
Writing Without Waffle
Homepage headlines
Transcript from a 5-minute speech
I could grab you with my first few words – or I could lose you.
With a website you have less than three seconds to grab attention and make an impact.
But what impact do you want your website to make? What’s the objective of your website? What’s the point of having one in the first place?
Most of my clients tell me it’s to be found on search engines, and/or to convert site visitors into enquirers or clients. And how do you do that?