Bottoms up!

The trend for ‘top down’ marketing communications has almost completely switched to ‘bottom up’. This week, I saw a VO5 customer on TV, demonstrating ‘The secret to getting a 40s look*’. The ad ended by inviting viewers to share their own demos online. It’s just another example of how things have changed Read more…

50 shades of copywriting

50 Shades

“Forgive me, Father, for I have sinned. It’s been 18 months since my last confession.”

“What have you done, my child?”

“I’ve read 50 Shades of Grey.”

“Go away and say 10 Hail Mary’s, three Our Fathers, and pray for forgiveness.”

You’ve probably seen the claims that “50 Shades of Grey” is the fastest-selling novel of all time*?

OK, I confess, I’ve read it.

But it was by accident! I didn’t know what it was about when I bought it! Honest!

Here’s what happened.

I was at the airport on my way to Cyprus in April 2012. Although you have to check in hours early, it always seems such a rush once you’ve queued to get through security and everything, doesn’t it? Anyway, I didn’t have much time to choose a book, so when I saw a sign displaying some of the most compelling words I’ve ever read, I picked up “50 Shades” and bought it.

By the way, I posted that story on a forum I belong to. One member replied “Hamlet. Act 3. Scene 2. Line 230.” I don’t have to look up the reference to know it links to “The lady doth protest too much, methinks.”

But it’s true! I promise!

Here’s what happened next.

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