In the same week that a rover named Curiosity is roaming Mars and a lion was reported to be loose in Essex (it turned out to be a big domestic cat), Prince Harry was snapped playing strip billiards in a Vegas hotel room. No wonder August is called ‘Silly Season’.

The clever cats at Lynx capitalised on the news with this topical ad:

This is a prime example of newsjacking (riding on the back of a relevant news story to promote your brand). It’s on brand, on message and timely.

Well done, Lynx. Have some (virtual) kitty treats and a tickle behind the ears for your quick thinking.

Your homework: Watch the news with an eagle eye. When you see a fit with your product or service, think of a creative way to use it.

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