I predict

this TV show will take over the world! The Gruen Transfer. It’s a show with a panel of advertisers critiquing Aussie ads. Viewers also get the chance to see ad creativity behind-the-scenes, when they are challenged to promote an unlikely product. It’s fascinating, and loads of fun!

Brave new world

Just as some musicians use their MySpace page more than their own websites, Skittles.com has ditched their traditional website in favour of links to the various social media sites. The ‘Friends’ link goes to their page on FaceBook, the ‘Products’ link to Wikipedia, ‘Media’ to YouTube and Flickr, and ‘Chatter’ Read more…

2+2=5

Imagine you sell sofas. How will you advertise them? You might pick a hit song and get people to dance around them, like DFS do. Or you might think again. The greatest impact can occur when you put two unrelated ideas together, such as the Ryvita “Inch War” slogan. One Read more…