this TV show will take over the world! The Gruen Transfer. It’s a show with a panel of advertisers critiquing Aussie ads. Viewers also get the chance to see ad creativity behind-the-scenes, when they are challenged to promote an unlikely product. It’s fascinating, and loads of fun!
I was talking to someone the other day about ‘cloud computing’. No longer will we all have to buy our own copies of software and keep upgrading everything to stay compatible with everyone else. We will just have to buy an annual license to use the latest versions via the Read more…
I was talking to someone recently who told me that ‘bugger’ is not a rude word in New Zealand. It has been used in a car ad campaign, with ‘oh bugger’ as a promotional bumper sticker. ‘Bastards’ is a term that’s used with affection in Australia (as shown in their Read more…
Couldn’t believe the Oven Pride advert I heard recently: “So easy a man can do it”, with small print reading: “No men were harmed during the making of this commercial.” There was a time when this ‘role reversal’ approach might have amused me, but not any more. It may be Read more…
Just as some musicians use their MySpace page more than their own websites, Skittles.com has ditched their traditional website in favour of links to the various social media sites. The ‘Friends’ link goes to their page on FaceBook, the ‘Products’ link to Wikipedia, ‘Media’ to YouTube and Flickr, and ‘Chatter’ Read more…
Imagine you sell sofas. How will you advertise them? You might pick a hit song and get people to dance around them, like DFS do. Or you might think again. The greatest impact can occur when you put two unrelated ideas together, such as the Ryvita “Inch War” slogan. One Read more…