Jackie BarrieJackie Barrie is the founder of Writing Without Waffle, and still writes copy for a handful of selected clients. She has personally trained the whole team, mentors them every month, and project-manages your work to ensure the standard is as high as her own (or higher).

Jackie also provides copywriting training across the UK and Europe, and speaks internationally about how to identify your message and communicate it clearly. This means, if you don’t want to outsource your copywriting, you and your audience can learn how to do it yourself. For more about this, please see JackieBarrie.com.


Jackie has been a professional copywriter since 1983. Here are some career highlights so far:

  • You’ll find blogs and articles that Jackie has written all over the web, including the Huffington Post and Fresh Business Thinking. She has studied creative writing with Sue Townsend on a Greek island, and is an Ezine Articles Diamond author
  • On the speaking side, Jackie is a Professional Member of the Professional Speaking Association (co-founder and past president of the South East region), and achieved Advanced Communicator (Bronze) with Toastmasters
  • She runs regular copywriting masterclasses for clients including FT Recruitment, Journalism.co.uk, Pro Copywriters and Kent Trainers
Over 1,200 blog posts published, nearly 600 testimonials received, and over 100 websites written

You might want to know about Jackie’s qualifications. Her Open University BA Honours degree included the psychology of how people process words and symbols. She’s recently updated her knowledge with BPS-recognised study into neuroscience. She also qualified as an NLP Practitioner (Neuro-Linguistic Programming) through INLPTA, for a deeper understanding of the power of language in written and spoken communications. She originally trained as a journalist.

In 2001, she started freelance copywriting under the Comms Plus brand after 20 years as a copywriter and senior manager in the corporate world.

She has also worked as a barmaid and a tea-lady. She hates tomatoes, alarm clocks and shoes, and likes dancing, scuba diving and making people laugh.

Find out more on Jackie’s LinkedIn profile (opens in a new window).

PSA member All Star 2015 Diamond BCC Policy Bee

Jackie Barrie, the author

Sometimes, the best way to communicate your message can be via an activity that the audience undertakes, rather than them listening to the spoken word, or reading the written word.

In 2022, in response to demand from speakers and trainers who asked Jackie for help to engage their remote attendees, she published Unboring, ideas and activities for effective online and hybrid events.

This followed Experiential Speaking, Jackie’s book of on-site icebreakers and energisers that was launched in 2019 – not the best time to publish a book of activities that assume everyone is in the same place at the same time!

Jackie also wrote three ‘little fish’ guide books to help startups, entrepreneurs, sole traders and small-business owners (who can feel like little fish in a big pond).

You’ll find all Jackie’s books on Amazon.

Looking for a copywriter? Let’s talk.

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