What makes a *really* good business card?

lightbulbIf you read my articles regularly, you’ll know I am always banging on about the fact that all marketing has an objective.

So, what’s the objective of your business card? It’s a tiny piece of marketing, usually about 88mm x 55mm, but with a very important job to do.

First, let’s put it into context.

The most likely time you will give someone a business card is when you meet them at a networking event, or if they ask for it after you’ve delivered a talk. Either way, you will be face to face with the recipient.

Chances are, they will come away from the occasion with a whole pile of business cards.

What are you hoping they will do with your card? I suggest you want them to:

  • Recognise you now, and remember you in future
  • Contact you for a followup conversation, or even a quote
  • Become a friend, fan, or follower on your social media
  • Maybe pass your card on to a contact of theirs who might need you*

However, they will probably put all the cards they’ve collected straight into the recycling bin. if you’re lucky, they might scan them first, or add your contact details to their address book. If you’re very unlucky, they might add you (illegally) to their mailing list, and send you newsletters forever afterwards.

So how do you make your business card stand out and achieve your objectives? (more…)