How to brief your copywriter

TypewriterGood copy will reflect the unique tone of voice of your brand, while standing out from the competition and triggering your target customers to respond.

Good copy should win you business.

Bad copy will almost certainly help you lose it.

But copywriters are not magicians.

The quality of work you get from your copywriter will depend on the quality of the brief you give them.

The more work you put into preparing a good brief, the sooner you’ll get a result you’re happy with.

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