My sister had a ‘for sale’ board outside her house for 18 months. During that time, a number of removal firms put their promotional material through her door. One of them stood out above the rest because of the quality of useful information they provided. Good targeting and a worthwhile Read more…
is the Oxy megaphone ad. The mum shouts at the teenager about his spots. He then shouts at the viewer. Why oh why? Give ’em all an ASBO, that’s what I say.
1. We like to see and hear real people in ads, not just actors.2. We believe what other customers say more than we believe what suppliers say.3. And social media is increasingly being used to market products and services, as opposed to traditional media. I have written about these trends Read more…
Maybe I’m a bit behind the times, but I saw my first Oyster card* this week (that shows you how rarely I travel on public transport!). The one I saw didn’t look anything like the one in the picture below (it was white). What’s more, it didn’t look anything like the Oyster Read more…
I saw a bus-shelter poster yesterday, advertising Trebor soft chewy mints. It showed a pie chart with the largest segment marked ‘people who love soft chewy mints’ and a tiny slice marked ‘weird people’. The concept reminded me of this fabulous blog post about free logo design by the guy who Read more…
http://www.youtube.com/watch?v=M9fFOelpE_8 Thanks to Babs Saul, who posted this link on Facebook. Today’s tip: People go to the Internet for information or entertainment. So that’s what you need to provide them with. They don’t go to be ‘sold’ to. That happens as a by-product of valuing your information or enjoying your Read more…
A new copy of the Yellow Pages has just dropped through my letterbox, and it’s smaller than it used to be. It’s now smaller than all the others, so of course, I put it on top of the pile. Shame I’ll never use it, as I use Google these days. Read more…
Here’s what happened when Ikea let 100 cats loose in their Wembley store… [youtube http://www.youtube.com/watch?v=vCB7RqGS684&fs=1&hl=en_US]
[youtube http://www.youtube.com/watch?v=lqT_dPApj9U&fs=1&hl=en_US] Making your customers feel happy makes them feel better towards your brand. Coca Cola recently installed a ‘happiness machine’ in a student common room, with a real person inside handing out bottles of Coke and other fun things. The video has gone viral, making other people happy too Read more…