Wordy humour
You’re quoting Shakespeare
When Shakespeare says: “What the Dickens”, he’s not referring to the author (who wasn’t born for another 250 years). It used to mean Devil.
Writing Without Waffle
A copywriter’s rant.
Dear Clients, When I write copy for you, I spend quite a lot of time. I draw on my skill, qualifications and over 30 years of experience to research your business, your customers and your competitors, and then craft words that will work. Then I edit what I’ve written. Then Read more…
Good, bad and ugly ads
Oh what a lovely bit of copy
I saw this ad on the train yesterday, and read it several times out of pure enjoyment. How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like). What a nice, simple, sunny brand (makes sense, it’s about waking happy). Even the offer code Read more…