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March 2008

Good, bad and ugly ads

Getting tied up in knots

I’ve written before about businesses who name themselves by initials, and how they struggle to create brand identity from meaningless letters. HSA is a case in point. I drove past one of their billboards yesterday and really think their sleeve ‘glove’ puppet ‘Hey Jus’ Say’ is trying just a bit Read more…

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

Not many ads give you bad dreams…

…but as a child I had recurring nightmares about Bibendum, the Michelin Man, looming into my face and then receding into the distance. So I was dismayed to see he’s back on TV again. Horrible creature. Is it just me?

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

Really, truly, bad

I can’t stand the Lyclear ad where the ‘mum’ jumps onto the stage mid-presentation and extols the virtues of a spray that kills head lice AND prevents reinfestation. There’s not a lot that’s nice about head lice. But the ad is just awful.

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

Mmm, luscious camerawork

Can’t you just smell that fresh bread in the new Lurpak ad? If good food deserves Lurpak, delicious work like this deserves an award.

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

Cats talk turkey

I love the cute talking cat TV ads for Teletext holidays. Doesn’t make me want a Teletext holiday. Does make me want another cat though. Also reminds me a bit of Lolcats. What’s a Lolcat? Find out at Wikipedia.

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

“The bells, Esmerelda, the bells!”

I was happy to see Mars new telly ad tips a nod to the well-remembered slogan of my youth – let’s all sing along now: “A Mars a day helps you work, rest and play.” This time, they’ve taken ‘play’ a giant step further, with leaping monks bell-ringing to the Read more…

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

Thriller

I’m sooooo excited to be learning the dance routine to Thriller at my Saturday dance class! And I was even more excited when I searched it on YouTube and found this lizard version. Enjoy!

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

Who are you kidding?

Why would Asda look to Dad’s Army for its price wars TV ad? The big paper arrowheads are based on the programme titles, and there’s a ska instrumental backing track based on the music. I can’t see it / hear it without mentally singing along: ‘Who do you think you Read more…

By Jackie Barrie, 13 years ago
Good, bad and ugly ads

Call me old-fashioned

but I don’t like seeing ads about, erm, leaky lady gardens* on TV. You know the kind of ads I mean…for Canesten thrush treatments…Tena Lady incontinence pads…Always sanpro… Makes it seem as though we’re all sliding around leaving slimy trails behind us, like snails do. If you buy a women’s Read more…

By Jackie Barrie, 13 years ago
Recent Posts
  • “What’s the best way to promote my services?”
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