July 2008

[youtube http://www.youtube.com/watch?v=mxELSzay2lc&hl=en&fs=1]

Read about the new Advertising Code from Ofcom announced yesterday.

Now and again I catch the titles to the Richard & Judy show, sponsored by Chevrolet, with the voiceover: “Great value, without the nonsense”. Trouble is, the car is in the backgound. The logo is too small to be recognisable. And the viewer’s eye is attracted to the range of Read more…

Have you listened to the script for the new Lil-lets TV ad? The (female) voiceover says: “Let’s suppose you designed our tampon. Let’s suppose you made the tip rounded so it’s easy to use. Let’s assume you made it cushioned with a soft cover so it feels more comfortable. Let’s Read more…

The Government’s anti-smoking ad is designed to show that children copy their parents. There’s mum in the background, smoking in the doorway. And there’s cute kid in the foreground, ‘puffing’ on a crayon. Guess what. I’m told children all over the country are now ‘smoking’ their crayons. That worked then, Read more…

A boyfriend videoed his girlfriend ‘hula hooping’ in her underwear on their Wii Fit, then posted it on YouTube. Nintendo claim they had nothing to do with it. Bet they wish they had thought of it though. At the time of writing, it’s coming up for 5 million views. Watch Read more…

Let me pass on this 7-up ad. As Tony the Tiger would say, “it’s grreeeaaaattttt!”

Smarties – Blue Is B..Watch the ad…

Have you noticed that it’s Terry Wogan who intones ‘Every Little Helps’? That’s fine. His personal brand is seemingly a good fit with a family supermarket. A spokesman for Tesco says: “Everyone loves Terry. He’s got such a wonderful, warm voice and he’s instantly recognisable. We’re delighted to associate our Read more…