Let me tell you a story…

storybooksA client asked me to edit some blog posts for her. So I did. But they still seemed a bit generic. They didn’t show enough uniqueness or personality. They didn’t hook in the reader.

So I suggested she start each post with a story (as I usually do on this blog).

Here’s a great example of the writing style I mean.

The other advantage is that stories make it easier to choose a relevant image. With the Internet becoming more visual, images are useful. They attract the eye and intrigue the reader.

For example, one of my favourite guest posts includes a picture of a full English breakfast. You can read it here.