Love this, by Richard Dowis, author of “The Lost Art of the Great Speech”, shared in Alan Stevens’ newsletter today: “Short words can make us feel good. They can run and jump and dance and soar high in the clouds. They can kill the chill of a cold night and Read more…
Just for a change, let’s explore copyright rather than copywriting.
Last night, I met the owner of a small business who’d been sued by Getty Images for thousands of pounds.
She had recently taken over the business from the previous owner. He’d innocently grabbed a picture from Google images and used it on the company website.
She managed to win the argument by immediately taking down the photo and proving it wasn’t her that had used it. Unusually, Getty backed down.
Many people think it’s OK to search the internet and help themselves to whatever images they find there. They are wrong.