I’m sick of seeing copy that’s in the plural. It may be written from the one to the many, but it’s read by them one at a time. Here are some examples (I didn’t have to look too hard to find them): “We instil in all our people the desire Read more…
I’ve been writing this blog for a few years (the archive shows exactly how long). I’d say it’s on its third iteration by now. It started as my comments on the good, the bad and the ugly in UK advertising. Then I thought, oh no, I’m not taking my own Read more…
It isn’t what you think. Not much is, in the weirdly wonderful world of the Cravendale Milk Matters ads. [youtube http://www.youtube.com/watch?v=hG_EU8X2l2o&hl=en_US&fs=1] Must admit, I don’t like them much. But then, I don’t much like milk either. What I do like is the surreal juxtaposition of the words.
Walking up my road this week I passed a very tall man and a short woman, holding hands and singing “Moon pig dot com!” Just goes to show the power of an annoyingly catchy jingle to enter into real life. It works though. The only card I kept from my Read more…
I was in the shower and suddenly I started thinking about coffee. Odd! Doubly so because I don’t even drink coffee! Want to know why not? Read this little aside*. I never drank a lot of coffee. I used to have a cup a day, until one of my friends Read more…
A white C4 envelope was delivered (that’s the size that holds an A4 piece of paper, the type that needs a ‘large’ stamp under the new* Post Office pricing structure). Inside was a zero balance invoice from a telecoms company. Someone had to pay for this pointless print and postage! Read more…
I received a letter from a local charity today. I can tell it’s not professionally written or designed (saving money, no bad thing). It includes raffle tickets to win up to £2,000. But who could take money from a charity? If you win, you’d just have to donate it back Read more…
“I can’t live…if living is without you…” I was in the kitchen when I heard Harry Neilsen’s original song on the TV (muuuch better than the Mariah Carey version. As was said in the film Amadeus, ‘too many notes my dear Mozart’.) I came running in to the sitting room, Read more…
[youtube http://www.youtube.com/watch?v=uLTIowBF0kE&hl=en_US&fs=1] What a great piece of work! I have nothing to add. No lessons to draw out. Just wanted to keep this ad on my blog for future reference…