Many moons ago, I did a copy test for ad agency Ogilvy & Mather, in which I was asked to describe the last product I bought as a result of an ad.
At the time, I think I claimed that ads couldn’t persuade me to buy anything I didn’t already want.
I was wrong.
You may remember a blog post I wrote last year, about Eve mattresses: Oh, what a lovely bit of copy
It’s evidence that a simple value proposition and clear tone of voice actively promote sales.
I’m not surprised that Eve has been listed in the CoolBrands® survey 2016/7. Congratulations to them – and a good night’s sleep to me.