Kiddicare sponsor the Katie and Peter reality TV show, showing male and female hands ‘bickering’ over their products on a sparkly pink laptop. And now the real-life couple have announced their separation. There’s always a risk when you associate your brand with a celeb. You just don’t know what they Read more…
M&S is celebrating 125 years with a great ad – the story of their achievements, as told by Twiggy. Read all about it at www.guardian.co.uk Meanwhile, Sainsbury’s is celebrating 140 years by offering half-price cava. Company birthdays are a great opportunity for PR. Dear Sainsbury’s. Must try harder.
Now, there are the Durex dogs! Watch the video on YouTube. Warning: adult content.
Video by YouTube.Ad by Sky.Kit by Diving Leisure London (my dive club). Moral of the story: Providing props can provide good PR.
Ginsters is running a radio ad campaign packed with pithy one-liners. Example: “My sister suffers from vertigo. I like to phone her up to say ‘hi’.” The idea is that their food is filled with good stuff to fill you up. Trouble is, their slogan is “Real honest food”. So Read more…
Agency: “Ad opens on a Caribbean beach…”Client: “Not sure we can afford that. How about Croydon?”Agency: “Oh, OK then.” Advertising Demoliti..Watch the ad… Any other bright-eyed viewers recognise that the Specsavers ‘Fairview’ building is Croydon’s Fairfield Halls? Well done to the Croydon Film Commission for selling it as a location. Read more…
I had a part-time job when I was 16, serving 450 employees in the Allders of Croydon staff canteen. I had to make tea in an industrial-sized tea-urn, using industrial-sized tea-bags, and the smell of it got up my nose, in my hair and in my clothes. I haven’t been Read more…
‘How to Get Ahead in Advertising’ is on Film 4 tonight at 12.50am (Freeview 15, Sky 315, Virgin 444). Last time I blogged about it, I called it possibly the worst film ever made and was amazed when its star, Richard E Grant, emailed me afterwards to object. Hi Richard! Read more…
The TV ad for new Cadbury’s Clusters shows singing Santas surprising people in a park. The strapline is “wonderfully odd”. In the interests of research, I tested them out. (Don’t say I never do anything for you!) They reminded me of the chocolate-covered cornflakes and raisins that my mum used Read more…
(Click image to enlarge it) I wonder what happened to cause the need for such a sign?! The shortest communications can give away a whole story (so be careful when producing yours).