How did Harry Potter get to Hogwarts School of Witchcraft and Wizardry? He walked straight through the wall at Kings Cross station to reach platform nine and three-quarters, where he caught the Hogwarts Express. That’s not just a useful answer in a pub quiz. It’s a bit of marketing advice. Read more…
So you have a website, sitting happily in its own little corner of the Internet. Hoorah.
But what’s the point of having a website if no-one ever sees it? It’s not enough to create a website; you also have to drive people to it (that’s why it’s called ‘site traffic’).
Being found by machines
Depending on your business model, you may want to be found on search engines. I’m over-simplifying, but Google is looking for four main things: