What’s the point of your website?

questionSo you have a website, sitting happily in its own little corner of the Internet. Hoorah.

But what’s the point of having a website if no-one ever sees it? It’s not enough to create a website; you also have to drive people to it (that’s why it’s called ‘site traffic’).

Being found by machines

Depending on your business model, you may want to be found on search engines. I’m over-simplifying, but Google is looking for four main things:

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