We live in a world where books are judged by their covers. People are judged by their appearance. And prices are judged by the packaging.
Of course, the quality of what you offer should be what matters. Your value should be based on what’s inside. What’s on the outside shouldn’t make a difference.
But it does.
You can’t believe everything you read. Some years ago, I was asked to write a leaflet about solar panels. About 50K copies were to be printed and distributed to households around Britain, so it was a high profile project. The client gave me an article from the Guardian about some Read more…
batty fang = a beating kickerapoo = dead land pirates = highway robbers gutfoundered = very hungry whapper = a big lie nitsqueeger = a hairdresser xantippe = an ill tempered wife abbess = a nun thornback = a spinster barber-monger = a vain man bleater = someone who complains Read more…