One of my banner printers contacted me to say: “Good news, you don’t have to phone and ask for a quote any more, then wait a couple of days for the email to arrive. We’ve built a new website where you can get instant online quotes.”
Fantastic! I logged on to have a look at the website.
At first glance I was impressed. They had obviously spent thousands on developing this lovely looking site.
Then I realised that, as a user, I had to choose which printing press I wanted them to use, in order to get my quote.
This is sheer madness!
It is the job of the printer to choose which printing press to use. The user only knows they want a banner. They might know what size it is, how many colours, and what the banner says. They might not even know the best size, and would need personal advice from the printer about that.
When I tell my clients this true story, they laugh.
However, lots of websites make the same mistake.