Have to write some copy but don’t know where to start? Here’s my tried-and-tested process to help you along. Do 360-degree research, understanding everything you can about your product/service, your competitors and your target customers. Draw a mind map, where you note all your thoughts in a random way then Read more…
The bad news is that I have no idea why, as I can’t attribute the change to any particular update or interaction.
Er, what’s Klout?
Klout is a measure of your influence on social media. Not just how many friends, fans and followers you have, but how many people engage with your updates, especially if they are ‘influential’ themselves. Find out more
If you have a Twitter account, you have a Klout score whether you like it or not (you can opt out if you wish).