Writing Without Waffle
Why your website is like a restaurant
When you click a link on a website and a dropdown or popup list appears, it’s called a menu.
That’s not the only reason why I say your website is like a restaurant.
I was recently asked to comment on a client’s leaflet, which listed all 11 services they offer.
Quite sensible, you might think.
Trouble is, the people that want service 1 are probably not interested in services 2 to 11, and vice versa.
With most people being too busy to think, there is no point in distracting and confusing them with irrelevant information.