Writing Without Waffle
What a double-glazing salesman can teach you about marketing. Yes, really.
Do you remember the big storm in the UK last Christmas? I’ll never forget it, because the whole front of my house leaked.
I was working in my home office, when I heard the dreaded drip-drip-drip. Pushed by gale-force winds, the rain was seeping under the windowsill and landing on the power adapter for my iMac. Then I checked the front bedroom next door. Oh no! That windowsill was leaking too. I went downstairs to watch TV. Argh!!! So much rain was coming in that water was running down the walls from upstairs.
Clearly, the windows needed replacing.
I soon discovered that everything I’d heard about double-glazing salesmen is true.