In a recent blog post I mentioned three ‘rainy’ ads that all came along at once. And before that I posted about three ‘boxy’ ads that ran in sequence. Now I’ve seen two ads close together, that both use human hands to make objects, shapes and letters. The first is Read more…
Have you noticed how advertisers and marketeers pay clever copywriters (like wot I am) to write words that sound good but don’t mean much. My favourite example is: Nothing works faster than Anadin (So take nothing. Coz it works faster.) Your task is to listen out for such meaningless slogans, Read more…
Today’s topic is ‘brand names that have become part of the language’. Argos are currently using the slogan: ‘Don’t shop for it, Argos it.’ How much better to say: “Don’t go shopping. Go Argossing!” So when Fred (or whoever) asks Wilma (or whoever): “What are you doing today?”, she can Read more…
I was driving along listening to the radio, when I heard a siren sounding. I quickly looked in the rear view mirror, both wing mirrors, ahead and all around, but I couldn’t see where it was coming from. No police car. No fire engine. No ambulance. Then I realised it Read more…
I saw a van for a company called Circle Something, with a logo that comprised three squares. Just imagine the conversation. Designer: Here’s your new logoClient: But my company is called Circle Whatever-it-isDesigner: Ah, but the element of surprise will make people remember it betterClient: Hmm, you’re the experts I Read more…
“Isn’t it annoying when you take your glasses and plastics out of the dishwasher and they’re still wet so you have to towel them dry?” No, Finish Extra Dry Tabs (or whatever you’re called), it isn’t. There are a million-and-one things in the world that are more annoying than having Read more…
I went to see the latest Harry Potter film recently, with my ‘sort of’ step-daughter. As always, there were screeds of adverts before the main feature. And the film was great! But I do miss the Pearl & Dean theme music that used to introduce the ads. Baba baba baba Read more…
Häagen-Dazs® load their delicious ice cream with tasty morsels like caramel, cookies and nuts, just enough so there’s always at least one piece showing. It encourages you to keep eating and eating until you find the next bit. Before you know it, you’ve eaten the whole pot and have to Read more…
There’s a kids’ ad currently playing on TV for Munch Bunch yoghurt snacks. It features a character called Bones, who’s red with a yellow tool belt that jiggles as he walks. Someone bumps into him and he says: “Hey, you squashed my squashum!” Have I just got a dirty mind? Read more…
There’s a TV ad running at the moment showing various families BBQing in their back gardens. An ice cream van tinkles in the background, playing 5 familiar notes. The people race to get relish to squeeze onto their burgers. I find it amazing that the ‘Bring Out The Branston’ jingle Read more…