I recently attended a business conference at Hayes School. The students did a brilliant job of organising it. They emailed and phoned visitors with reminders to attend, welcomed us at the gate, provided coffee and pastries, arranged excellent speeches by the head teacher, Mayor of Bromley and ‘social media expert’, Read more…
Back in June, Google launched its own social networking platform. It looks as though it might have a major impact on the social media landscape. In fact, Facebook has already changed the way it handles friend lists in response to the popular ‘circles’ feature on Google+. So far, G+ is Read more…
http://www.youtube.com/watch?v=-3i6lK7EyVc&w=560&h=315
Light blue touch-paper and stand well back, because I’m about to have a bit of a rant… I bet you’ve seen plenty of headlines offering products and services that will ‘skyrocket your business’. Presumably, they are suggesting their advice will make the upward line of your profit graph whoosh off Read more…
According to research by Pew Internet and the American Life Project, 90% of web interactions start with search. Your customers are looking for what you offer, right now, and you want your website to be found.
Remember, we’re all customers too. Imagine you’ve just searched a particular keyword or phrase, and you’re looking at a page of Google results. At the top may be a tint box containing sponsored ads (those companies have paid to appear there). On the right is a column of pay-per-click Adwords (those companies have set a budget to appear there, and it costs them money every time their ad is clicked. When the budget runs out, their ad disappears and someone else’s is shown.) The main part of the page comprises the organic listings, also known as the natural or free listings. These are the results that Google thinks match your search, ranked in priority order, displayed at absolutely no cost.
Usually, repetition is a good technique to use in writing. But not in this case, which is from a Virgin Media follow-up email: “…we’d really like to find out how things went for you when we changed your services. We’ve put together a few quick questions about how things went…By Read more…