I ordered two dining sets and matching mugs from M&S but they arrived with one broken mug and one broken plate. I phoned customer service, who said they would send replacements for the broken items. Soon, a new mug arrived. I waited a few days for the plate, then phoned Read more…
“Speaking with clients and asking if they would like to be interviewed for a case study has been a worthwhile and eye-opening exercise.” That’s what a client told me last week. Why? Because my copywriters are all current or former journalists who are skilled at asking the right questions to Read more…
My notes for this month say ‘write a blog post about blog posts’. So I was wondering what to write. I could start like this… Imagine buying a new outfit for a special occasion. (Assuming we’re allowed to go to events, that is.) Let’s say you spend over £100 on Read more…
We’ve probably all felt somewhat isolated over the past 18 months. Especially anyone who lives and/or works alone. And especially during periods of so-called ‘lockdown’.
But, in the same way that being alone doesn’t equate to being lonely, isolation isn’t always a bad thing.
This article covers why isolation can help in your marketing.
With eye tracking tools, new insights into reading processes have been discovered that affect the way we should present written information. Psychologists have now moved from a ‘word shape’ model of word recognition to a ‘letter recognition’ model. Here is a quick overview of some of the relevant models and Read more…
“How can I make my newsletter work harder?” “For a start, don’t call it a newsletter. Not many people sign up for those any more. All our inboxes are far too full.” “What should I call it then?” “I call mine a ‘tipsheet’. You might call yours ‘offers and deals’ or Read more…
20 years ago, when I left corporate life as an in-house copywriter to set up as a freelancer, I decided to trade as ‘Comms Plus’. Comms, I thought, for written and spoken communications. Plus a little extra: results, positivity, a smile, all that good stuff. When I attempted to register Read more…
I believe websites have two audiences: People who’ve already heard of you (let’s call them friends), and people who haven’t (strangers). Each group requires a different marketing approach. And each group wants something different from your website. Attracting friends If you’re an expert, you are likely to get most business from Read more…
Highlights of my recent presentation to Asia Speakers (APSS) including: Paper-tearing exercise, 4-step copywriting formula, 10 mistakes speakers make on their websites, 2 x case studies, Q&A.
On 6 April 2021, I celebrate 20 years as a freelance copywriter. I can’t quite believe it. That’s 240 months. 1,043 weeks. 7,300 days. And an awful lot of words. In this article, you can indulge yourself in reminiscing and understand some recent changes. Looking back When I launched the Read more…