Writing Without Waffle
Sock it to me, baby!
I’m not the target market, but I’ve recently received another email from TwoSocks.com (click to enlarge the image on the right).
It invites me to pick my ‘personality’ from a choice of eight. That links through to the website where they show me socks to match.
I think this marketing approach is genius, for two reasons. First, because we’re in an age when people WANT to interact on-screen, and second, because it takes the customer as the starting point.
Everybody should be doing it.
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For example, I wrote a website for a local recruitment company. They started off with a home page that had five icons with captions, one for each of their main services. Recruitment. Head-hunting. Training. You know the sort of thing. (more…)
