You’ve heard that you have to turn features into benefits. That you should write from your customer’s point of view. That you ought to use the word ‘you’ more than you use the word ‘we’. So here’s an example of how it’s done: Before Each apartment features a unique layout, Read more…
An apostrophe is just a little thing. Why do so many people get it wrong?
I predict that location-based marketing is The Next Big Thing! This innovative ‘poster’ dispenses doggy treats when you ‘check in’ on FourSquare. Woof, woof!
Want to know how Twitter works? Read this story as a novel way to learn about the etiquette of Twitter code, conversation and content. (With apologies to the real owners of these usernames) Mum @ LittleRedRidingHood Pls would you take this basket of food and deliver it to @ Grandma? Read more…