August 2017

Have you ever noticed messages like these when you book hotels, flights and insurance?

• 35 people have already booked this
• 17 people are looking at this
• Hurry, only 10 seats left

University College London (UCL) has recently published some research showing that these phrases significantly increase profits for travel websites.

They work due to the principle of perceived scarcity.

What’s more, UCL found that reviews are even more effective than a price cut.

Due to the power of social proof (peer pressure), this means the most convincing copy of all is written by your customers.

(more…)