Everyone’s talking about the new Skoda Fabia ad, the one where the car is made out of cake. The soundtrack is ‘My favourite things’ from the Sound of Music, and the slogan is ‘Full of lovely stuff’. <a href"www.newfabia.co.uk Go to Baking Of > View the Ad It’s a great Read more…
OK, I admit it. I can’t resist joining in with the Becks ‘Do the Dance’ ad. It’s not as easy as it looks! But at least the product, the words and the visuals are related to each other, as there are: “Only ever 4 steps.” I don’t mind that it Read more…
I saw a new TV ad last night, featuring a big cube draped in red satin being flown over the city. “Ooh,” I thought, “A new ad for Abbey!” No – it was a new ad for IBM. But Abbey have been using a big red cube in their ads Read more…
I’ve just been re-reading e by Matt Beaumont – ‘the novel of liars, lunch and lost knickers’. Via a series of emails, it tells the inside workings of an ad agency. As it says on the back cover, ‘a tapestry of insincerity, backstabbing and bare-faced bitchiness – just everyday office politics.’ Read more…
I like to watch Loose Women during my lunch break – it’s sponsored by Café Switch. Trouble is, I don’t know what that is! And the ad doesn’t make it clear. It features fingertips with painted nails and added hairpieces, pumping on a pair of plastic pods. Very strange. To Read more…
Many women compare themselves with the images they see in the media, and feel bad if they can’t live up to the level of ‘beauty’ that is commonly presented. But one company is challenging the trend, by using ‘real’ women in their ads. I showed the Dove ‘Evolution’ film to Read more…
I have an IT client whose company name comprises 4 initials. It’s hard to remember as it’s hard to connect any meaning to them. I solved the problem by designing a logo using each initial as a 3D ‘key’ from a keyboard, and by writing a range of quirky headlines Read more…
Have you seen the latest Mitchell and Webb ads for Apple Mac computers? Most of them are, well, quite cool I suppose. Amusing. Irreverant. And no doubt that’s the effect Apple was aiming for. But there is one ad that states, ‘PC for the office, Apple for the home’. Now, Read more…
That was in a doctor’s letter sent to me some years ago after a routine test. WHHAAATTTT! I didn’t even know they were testing for cancer!!! Suddenly, I was worried about something that I hadn’t been worrying about at all before. The current slogan being used in the ad campaign Read more…
The other day, one of my clients asked my advice about an ad they’d designed for a local magazine. It had their logo at the top, then a picture and some text, then their phone number. It looked nice, but it was upside-down. First it needed a headline at the Read more…