Have you seen Peter Jones in the ad for moneysupermarket.com? Famous for his millions, he says: “I’m in it; shouldn’t you be?” I’m sorry, but I’m not convinced. Meanwhile, I’m sure it’s Paul Merton’s voice in the Direct Line voiceover. Famous for his humour, he’s reading a very dull script. Read more…
In a previous blog, I told you about the results I’ve been achieving through online marketing. Another example happened recently. I was preparing an event for the Bromley Creative Community, and posted a ‘tweet’ about it on Twitter. The tweet showed up on my Facebook profile where it was noticed Read more…
So if you sell TV advertising, produce a TV ad about TV advertising. I love this! www.thinkbox.tv It’s true. 30 seconds really can make an impact that lasts the rest of your life. Altogether now, “Woooah, Bodyfoooorm, Bodyform for yoouuu!”
The anonymous racing driver on Top Gear has been revealed as…Michael Schumacher! Or was it a publicity stunt for Bacardi Rum? Read the story on Times Online. Either way, the tactic has worked. I’ll have a Bacardi and Coke with ice please. No lemon.
Local Fishing Expert..Watch the ad… Some of the most beautiful filming I’ve seen in a long time is the HSBC ‘fishing in China’ ad. They are telling you it’s worth investing in local knowledge. I’m telling you it’s worth investing in fabulous camerawork and photography.
Kibbles As used in the Bakers’ dog food ad shown in the breaks in the Dog Whisperer programme. A good lesson about media buying, and being in the right place at the right time. Today’s task is to watch what’s on and place your ads accordingly. P.S. Kibbles remind me Read more…
B&Q famously uses its own staff in its TV commercials. A bit wooden is one of my favourites. You’ve probably noticed there’s a lot of reality TV about these days. And it fits their brand image to build on this trend. ASDA and Kwikfit seemingly use their own staff too. Read more…
You may have noticed that your favourite chocolate bars have shrunk recently (although the price has stayed the same). No, it’s not that you’ve got bigger. Mars have admitted they’ve reduced the size of various products ‘for health reasons’. Pshaw. (That’s an expression of disbelief.) If that were so, they Read more…
A rumour is going round that it’s cheaper to buy a new washing machine every four years than it is to buy Calgon for four years. What would you do if you were Calgon? I’d be busy trying to prove the rumour wrong.