Celebrity culture

Have you seen Peter Jones in the ad for moneysupermarket.com? Famous for his millions, he says: “I’m in it; shouldn’t you be?” I’m sorry, but I’m not convinced. Meanwhile, I’m sure it’s Paul Merton’s voice in the Direct Line voiceover. Famous for his humour, he’s reading a very dull script. Read more…


Local Fishing Expert..Watch the ad… Some of the most beautiful filming I’ve seen in a long time is the HSBC ‘fishing in China’ ad. They are telling you it’s worth investing in local knowledge. I’m telling you it’s worth investing in fabulous camerawork and photography.